sponsored by American Aires Inc.
Stock Information
American Aires Inc.
Sector: Tech / Wellness
Investors…
Polarizing Debate Over Mobile Phone Safety is Good News for Growing Tech Brand
“Polarize people.”
Guy Kawasaki, former Apple Evangelist
Investors don’t usually think of polarization as a strategy to drive brand growth.
Guy Kawasaki thinks otherwise. He was the marketing genius behind Apple launching their transformational Mac computer line in 1984.
As he puts it, “Your goal is to catalyze passion – pro or anti…the only result that should offend (and scare) you is lack of interest.”1
Kawasaki says forgettable brands try to appeal to everyone; remarkable brands create “devoted fans” and provoke “relentless critics”.
The result?
- Polarization attracts passionate consumers.
- Those consumers drive brand momentum.
- Then loyal fans spread the brand’s message and create organic growth.
That’s exactly what Nike achieved with their highly polarizing 2018 Colin Kaepernick campaign. As the chart below shows, some loved it and some hated it…
…but the campaign scored Nike $163 million in free exposure, a 31% boost in sales, and a $6-billion-dollar brand value increase.3
Just think how it could supercharge a younger brand with far more valuation upside potential.
For example, tech innovator American Aires Inc. (CSE:WiFi; OTCQB:AAIRF) sells products that address the hotly debated issues around how electromagnetic field (EMF) radiation from mobile phones and other electronics impacts our health.
That debate is only going to heat up on both sides of the political spectrum now that Health and Human Services secretary RFK Jr. and the Trump administration’s Make America Healthy Again Commission will be studying the effects of electromagnetic radiation on human health.4
That’s good news for Aires. It could add to the major attention they’ve already attracted…
As Seen On
…and help extend the 7x revenue growth trend Aires (CSE:WiFi; OTCQB:AAIRF) achieved over the last 3 years.
Meet Aires: In-Demand Products, Proven Leadership & Major Valuation Upside
Aires (CSE:WiFi; OTCQB:AAIRF) is ideally positioned at the crossroads between the $2.8+ trillion Life Sciences market5 and the $1.8-trillion Wellness market6.
The tech pioneer has sold 400,000+ of their premium science-backed products. Their devices modulate electromagnetic fields (EMFs) from modern electronics to be more bio-friendly.
With sales across 93 countries, Aires is a truly global growth story tapping into the rapidly growing consumer emphasis on wellness and health.
“82% of US consumers now consider wellness a top or important priority in their everyday lives.”
– McKinsey & Company
The biggest driver behind Aires’ 7x growth is CEO Josh Bruni, a proven marketing and brand-growth genius who has led growth for top consumer brands over the past 20+ years.
Now Bruni is making Aires (CSE:WiFi; OTCQB:AAIRF) a household brand name aligned with world-class partners that create instant trust and provide massive market exposure.
But Aires (CSE:WiFi; OTCQB:AAIRF) has barely started penetrating the estimated $600-million revenue potential of the global consumer market…
…let alone the estimated $2-billion revenue potential of the yet-to-be-tapped co-branding / OEM licensing market (more on that in a moment)8.
No surprise then that the leadership team owns about 28% of the Company’s stock and is all-in on extending their strong growth trajectory and dominating their market.
But best of all is that, while a 2-6x EV/Sales valuation multiple is conservative for Aires (CSE:WiFi; OTCQB:AAIRF) based on Sophic Capital’s latest coverage report9…Aires is currently trading at about 1x EV/Sales, leaving room for major valuation upside.
9 Reasons Why Aires (CSE:WiFi; OTCQB:AAIRF) Should be on Your Watchlist
- Billion-Dollar Global Markets: Positioned where $2.8T Life Sciences market10 and $1.8T Wellness market11 meet
- Polarization Catalyst: Aires stands to benefit from EMF radiation debate heating up
- Rapid Growth Trajectory: 7x revenue growth over the last 3 years from in-demand premium products
- Significant R&D: 30+ years and $20M+ of R&D behind the proprietary tech
- Proven Growth Leadership: CEO led growth for top consumer brands over 20+ years
- World-Class Partnerships: Creating instant trust & providing massive market exposure
- Multi-Tiered Revenue Model: $600M consumer market & untapped $2B co-branding / OEM licensing market potential12
- Skin in the Game: Leadership owns ~28% of the Company’s stock
- Major Valuation Upside: Trading at only 1x EV/Sales versus conservative 2-6x EV/Sales valuation potential based on peers13
Growing Desire + Concern Means Global Opportunity
Aires (CSE:WiFi; OTCQB:AAIRF) targets a sweet spot between consumer desire and consumer concern.
Consumer Desire: Health & Wellness
This is a thriving $1.8-trillion-dollar global market. The US segment alone:
- is worth $480 billion
- is growing as much as 10% per year
- shows 82% of consumers consider wellness a top or important daily priority14
Then there’s…
Consumer Concern: How do electronic devices impact our health?
Scientists don’t know the full impact yet, especially over long periods of time.
No surprise that creates a lot of concern for a lot of consumers.
Especially when they hear things like:
- France banned sales of Apple’s iPhone 12 because it exceeded European radiation exposure limits15
- Multiple countries have banned wireless in children’s classrooms to reduce exposure to EMF radiation16
- The US Federal Communications Commission (FCC) recently lost a case after leaving its 25-year-old guidelines for exposure to radiofrequency radiation largely unchanged…the court said the FCC was “arbitrary and capricious in its failure to respond to record evidence that exposure to RF radiation at levels below the Commission’s current limits may cause negative health effects…”17
Then there’s the growing evidence that EMF radiation’s negative effects on health include cognitive functioning, reproductive issues, sleep disturbances, and more.18
With a big chunk of the population concerned about EMFs, and the desire for health and wellness on the rise, Aires (CSE:WiFi; OTCQB:AAIRF) has a primed and ready global market.
Get the Aires Investor Package to Dive Deeper
Sophic Capital’s reports on Aires + Corporate Presentation
Science-Backed EMF Modulation Products Selling Like Hotcakes
Aires (CSE:WiFi; OTCQB:AAIRF) has already sold over 400,000 premium units directly to consumers across 93 countries. (You can see their product suite below.)
Their customers fall into one or more key consumer personas…or anywhere in between.
Here are some of the top reasons they choose Aires products:
- Their electronics still work normally: that’s because Aires products don’t block EMFs…instead, their proprietary Resonator chip modulates EMFs, changing their structure to be more bio-friendly
- Consumers are getting real-world results: Aires has 1,100+ positive verified reviews with people experiencing better sleep, more energy, and less brain fog
- Neuroscientist demos show positive biological results: data from these demos show EMFs impacting brains and hearts…and how Aires protects from those impacts
When Aires did one of these demos at the UFC’s Performance Institute, here’s the response they got…
You can watch an overview of that UFC demo and some of the results in this video…
https://youtu.be/Bi6puiU78Ew
- Significant R&D: 30+ years and $20M+ of R&D behind the tech19
- Loads of third-party validation: 25 clinical trials; 9 peer-review studies proving positive biological responses20
That’s been more than enough to convince hundreds of thousands of people around the world that Aires (CSE:WiFi; OTCQB:AAIRF) and their unique products are the real deal.
Positioned to Extend Rapid 60-80% Revenue Growth Trajectory
Aires’ (CSE:WiFi; OTCQB:AAIRF) revenue growth exploded when they brought on proven brand builder and marketing expert Josh Bruni as CEO.
Over the next 3 years, Aires grew sales by 128%, 79% and 73% YoY. That’s 7x revenue growth to hit $18 million in 2024.
Now they’re on track to extend that 60-80% YoY growth trajectory.
In the first half of 2025, Aires’ sales were already up 164% YoY in Q1 and 115% YoY in Q2.
Bruni developed his marketing expertise leading growth at major consumer companies.
Now Aires (CSE:WiFi; OTCQB:AAIRF) is benefitting from everything Bruni learned over 20+ years…and from the data-driven marketing Growth Engine he brought to the table.
“Data-driven” means Aires relies on real-time numbers to know which digital ads to turn off and which to scale up.
Since their Growth Engine is scalable, the more money they put in as fuel, the more they can boost their marketing efficiency and extend their rapid growth trajectory.
Significant Upside Potential Versus Comparables
How does Aires’ (CSE:WiFi; OTCQB:AAIRF) performance and potential stack up against Life Sciences and Direct-to-Consumer Wellness/Lifestyle companies?
Just look at the chart below from Sophic Capital’s latest coverage report on Aires.22
Here are the highlights to note:
- Aires’ revenue growth (~54% to 74%) significantly outpaces Life Sciences and Wellness peer averages (~20% average).
- Aires’ Gross Profit margins (63%) are in line with higher-valued Life Science peers (63%) and higher than Wellness peers (56%).
- With EV/Sales multiples averaging ~6.8x for Life Sciences and ~1.8x for Wellness peers, it’s conservative to estimate a 2-6x EV/Sales valuation for Aires, especially since Aires has the added advantages of significant global market upside, co-branding / OEM licensing revenue potential (more on that in a moment), and low segment competition.
But Aires (CSE:WiFi; OTCQB:AAIRF), despite growing at a higher rate than these comparables, is trading at a lower multiple of only around 1x.
That means, based on these numbers, Aires could have between 100% and 600% in EV/Sales valuation upside potential.
World-Class Partnerships Enhancing Marketing Efficiency
By aligning their brand with high-profile performers and organizations, Aires (CSE:WiFi; OTCQB:AAIRF) is able to drive more revenue more efficiently, for several reasons:
1. Mass reach: Aires is introduced to their partners’ millions of fans and followers
2. Instant trust: The “halo effect” means each partner’s credibility transfers to Aires
3. Co-branded content: Aires can fuel its Growth Engine with higher-impact marketing content that features their partners’ faces, conversations, interaction and praise
4. Competitive differentiation: Aires is noticeably the only brand in their market space with this calibre of partners…that sets the brand apart and enhances its reputation
That’s why Aires (CSE:WiFi; OTCQB:AAIRF) continues to lock up key partnerships with sports leagues and organizations…
…and with top athletes who were happy customers first and then organically approached Aires.
Aires is also expanding their brand-building strategy by tapping into the power and reach of mass market programs that focus on everyday people and concerns.
Aires (CSE:WiFi; OTCQB:AAIRF) recently appeared on Health Uncensored with Dr. Drew. The segment “catalyzed a notable uptick in order volume”.25
https://youtu.be/ZKYTiaYxHog?feature=sharedWatch Aires CEO Josh Bruni on Health Uncensored with Dr. Drew hereThey also appeared on Military Makeover with Montel Williams as a potential mass-market audience of 63 million26 watched Aires incorporate their EMF protection products into a family’s home. https://youtu.be/S8pdIUFB6Ek
Watch Aires CEO Josh Bruni on Military Makeover with Montel here
The longer Aires (CSE:WiFi; OTCQB:AAIRF) leverages a partnership, the more marketing efficiency and ROI they’re able to gain.
Diversified Revenue Model for Long-Term Growth Potential
The market share Aires (CSE:WiFi; OTCQB:AAIRF) has captured so far has been on the consumer side of their multi-tiered revenue model.
Aires sees that as a $600-million-dollar revenue opportunity.
They sell direct-to-consumer (DTC), so no middlemen or retailers taking a cut of the revenues.
With about 80% of those sales coming from America, that leaves a lot of room for Aires to target international expansion, including through low-cost, low-effort International Distributorships, where Aires doesn’t have to establish the sales channels or invest in marketing to find the consumers.
Aires has already leveraged this revenue channel through their exclusive distribution partnership with tech health & wellness firm Pürland for Taiwan, Hong Kong and Malaysia.27
Then there’s the licensing side of Aires’ (CSE:WiFi; OTCQB:AAIRF) revenue model. The first option here is to partner with other brands to create co-branded products. Think limited run Aires products with a UFC logo on it…like when truck manufacturers offer a co-branded Harley Davidson line.
The second option is to get Original Equipment Manufacturers (OEMs) to build the Aires tech into an OEM’s end product.
Think Aires resonator chips in phones, baby monitors, hospital equipment, gaming consoles, electric vehicles, or virtually any of the billions of consumer electronic devices around the world.
No wonder they see it as a $2-billion-dollar longer term upside revenue opportunity.
Aires (CSE:WiFi; OTCQB:AAIRF) locked up their first OEM deal in late 2023 with a tech startup bringing a new sleep-enhancement product to market.28
Since then, the Company’s been focused on growing their retail revenues and stoking consumer demand for EMF radiation protection, which will increase the co-branded opportunities and put pressure on OEMs to license tech like Aires’…or even take out the Company to avoid competition.
And finally, they recently launched Aires Certified Spaces™.
It’s an industry standard that “sets the benchmark for EMF friendly environments”.
That means Aires is now in the business of verifying and certifying spaces that prioritize well-being. Which means they’re targeting high-ticket B2B installations as a new revenue driver.
And their very first Certified Spaces adopter was a big one: NBA’s Minnesota Timberwolves teamed up with Aires to make the Target Center a first-of-its-kind EMF friendly arena.
Aggressive 2-Prong Growth Plan: Grow & Dominate
A lot of companies – small or large – would look at Aires’ (CSE:WiFi; OTCQB:AAIRF) 60-80% YoY rapid growth trajectory as justification to slow down.
But not this Company. Here’s their focused growth plan:
Goal #1: Strong growth while moving toward profitability
- Amplify existing partnerships to create marketing efficiencies that come with having more market awareness and momentum
- Drive self-sustainable 60-80% YoY growth
Goal #2: Dominate the market
- Go beyond sports-related markets to reach mass-market audiences
- Build to $100M in mid term sales to attract co-branding opportunities & apply serious pressure on OEMs to upgrade their products to include the Aires tech
Growth efforts like that can create the kind of catalysts and news flow that markets want to hear about.
Non-Dilutive Debt, Near-Term Runway & Skin in the Game
As the Aires (CSE:WiFi; OTCQB:AAIRF) leadership works on balancing the Company’s rapid growth with their mid-term goal of moving toward Adjusted EBITDA profitability29, they have some important advantages working in their favor:
- Investor-friendly debt: They recently secured extra working capital without diluting the stock by leveraging low-cost inventory-as-collateral loans.30
- Management holds about 28% of the stock: Skin in the game creates a serious incentive to build the kind of company structure that’s sustainable, scalable and appealing to investors and the market.
Capital Structure
All figures as of Apr. 03, 2025
|
Shares Issued & Outstanding |
104,607,000 |
|
Warrants & Options Outstanding |
24,688,244 |
|
Fully Diluted Shares Outstanding |
129,295,244 |
|
Management Ownership |
28% |
|
Market Capitalization @ C$0.10 |
$10M |
Proven Team That’s Been Around this Block Before
Aires (CSE:WiFi; OTCQB:AAIRF) has kept costs low by having a lean team of industry pros that know what to do, from growing world-class brands to creating cutting-edge products and navigating capital markets.
9 Reasons Why Aires (CSE:WiFi; OTCQB:AAIRF) Should be on Your Watchlist
- Billion-Dollar Global Markets: Positioned where $2.8T Life Sciences31 market and $1.8T Wellness market32 meet
- Polarization Catalyst: Aires stands to benefit from EMF radiation debate heating up
- Rapid Growth Trajectory: 7x revenue growth over the last 3 years from in-demand premium products
- Significant R&D: 30+ years and $20M+ of R&D behind the proprietary tech
- Proven Growth Leadership: CEO led growth for top consumer brands over 20+ years
- World-Class Partnerships: Creating instant trust & providing massive market exposure
- Multi-Tiered Revenue Model: $600M consumer market & untapped $2B co-branding / OEM licensing market potential33
- Skin in the Game: Leadership owns ~28% of the Company’s stock
- Major Valuation Upside: Trading at only 1x EV/Sales versus conservative 2-6x EV/Sales valuation potential based on peers34
With concern about EMF radiation only expected to grow, and wellness a top priority for 80%+ of consumers35, Aires (CSE:WiFi; OTCQB:AAIRF) is ideally positioned as the go-to brand for EMF protection solutions worldwide.
News flow of continued strong revenue growth and any movement toward profitability are likely to attract a lot of market attention.
If you’re interested in tech/wellness opportunities with major valuation upside, keep a close eye on Aires (CSE:WiFi; OTCQB:AAIRF).
Download the Company Presentation: click here
Get the Aires Investor Package to Dive Deeper
Sophic Capital’s reports on Aires + Corporate Presentation
- The Art of the Start, Guy Kawasaki
- Bottom-Line Analytics LLC: https://www.linkedin.com/pulse/nikes-colin-kaepernick-ad-insights-its-impact-michael-wolfe/
- https://sites.psu.edu/sydneywarsing/case-study-nike-collin-kaepernick/
- https://www.whitehouse.gov/presidential-actions/2025/02/establishing-the-presidents-make-america-healthy-again-commission/
- https://www.deloitte.com/cn/en/Industries/life-sciences-health-care/perspectives/global-life-sciences-sector-outlook-2023.html
- https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-the-future-of-wellness
- https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-the-future-of-wellness
- $600M revenue potential: Company estimate, assuming 80% adult population, 13% addressable market, 10% Aries Market Share and $400 Consumer LTV; $2B revenue potential: Company estimate, assuming 80% adult population, 13% addressable market, 5-10% Aries Market Share and wholesale pricing
- https://sophiccapital.com/american-aires-price-is-still-right/
- https://www.deloitte.com/cn/en/Industries/life-sciences-health-care/perspectives/global-life-sciences-sector-outlook-2023.html
- https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-the-future-of-wellness
- $600M revenue potential: Company estimate, assuming 80% adult population, 13% addressable market, 10% Aries Market Share and $400 Consumer LTV; $2B revenue potential: Company estimate, assuming 80% adult population, 13% addressable market, 5-10% Aries Market Share and wholesale pricing
- https://sophiccapital.com/american-aires-price-is-still-right/
- https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-the-future-of-wellness
- https://www.reuters.com/technology/why-has-france-banned-sales-apples-iphone-12-2023-09-13/
- https://ehtrust.org/why-are-doctors-concerned-about-the-health-effects-of-wireless-and-cell-phones-in-schools/
- https://www.natoa.org/news/dc-circuit-decision-in-rf-case
- https://airestech.com/blogs/emf-101/is-emf-really-that-harmful-answers-from-the-latest-research
- https://patentscope.wipo.int/search/en/detail.jsf?docld=WO2021064446
- https://airestech.com/pages/tech
- https://airestech.com/blogs/investor-news-2025/american-aires-announces-record-preliminary-q4-2024-performance-provides-2025-guidance/
- https://sophiccapital.com/american-aires-price-is-still-right/ (NOTE: On Sept. 24, 2024, Aires entered into a capital markets advisory agreement with Sophic Capital Inc. under which Sophic provides Aires with marketing and investor relations services to expand investor awareness of the Company’s business and to communicate with the investment community.)
- https://www.ufc.com.br/news/ufc-launches-channel-kickcom-new-global-partnership
- https://www.instagram.com/reel/DCXionuvnWk/?igsh=MWRsNDIsb2pjYnV6cQ%3D%3D
- https://airestech.com/blogs/investor-news-2024/american-aires-provides-corporate-update-on-robust-fundamentals-sales-growth-commitment-to-scaling-into-global-health-tech-leader/
- https://wrestlenomics.com/u-s-cable-network-households-universe-1990-2023-nielsen-data/
- https://finance.yahoo.com/news/american-aires-announces-exclusive-distribution-123000015.html
- https://finance.yahoo.com/news/american-aires-omsleep-announce-oem-130000025.html
- https://airestech.com/blogs/investor-news-2024/american-aires-announces-q2-2024-results-with-strong-45-yoy-sales-growth-and-engages-clarkham-capital-ltd/
- https://airestech.com/blogs/investor-news-2025/american-aires-announces-record-preliminary-q4-2024-performance-provides-2025-guidance/
- https://www.deloitte.com/cn/en/Industries/life-sciences-health-care/perspectives/global-life-sciences-sector-outlook-2023.html
- https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-the-future-of-wellness
- $600M revenue potential: Company estimate, assuming 80% adult population, 13% addressable market, 10% Aries Market Share and $400 Consumer LTV; $2B revenue potential: Company estimate, assuming 80% adult population, 13% addressable market, 5-10% Aries Market Share and wholesale pricing
- https://sophiccapital.com/american-aires-price-is-still-right/
- https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-the-future-of-wellness
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PAID ADVERTISEMENT. As required by law, it is being disclosed that this publication was issued on behalf of and sponsored by American Aires Inc. (the “Issuer”) as part of a paid advertisement campaign (the “Campaign”). The Campaign is a paid advertisement and is not a recommendation to buy or sell securities. The Campaign includes a profile of the Issuer’s stock: CSE:WiFi; OTCQB:AAIRF (the “Stock”). To enhance public awareness of the Stock, the Issuer has compensated ABoC Consulting with a budget of approximately three thousand dollars USD to cover the costs associated with the Campaign, which began on June 10, 2025 and which is currently scheduled to end on December 31, 2025. The Campaign’s content will appear on airestech.com and thecleanlivingpath.com and paid digital ads will appear on the Google Ads and META ad platforms. All content created for the Campaign (a) was exclusively based on information generally available to the public that does not contain any material, non-public information and (b) received sign-off for accuracy from the Issuer.
ABoC Consulting is owned and operated by Jeremy Howlett. The compensation received by ABoC Consulting is a major conflict with its ability to be unbaised. As of the starting date of the Campaign, ABoC Consulting and Jeremy Howlett does not own any securities of the Issuer, and will not buy, hold or sell any securities of the Issuer before the ending date of the Campaign.
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